Let’s connect!
If you’re ready to do it right, let’s talk.
I’m Vanessa Grant a freelance #BadassBA, Strategist, Product Owner, and Consultant
Here’s how I help
Discovery & Requirements Definition
Enterprise Discovery Leadership: Leading structured discovery to align business objectives with Salesforce capabilities, capture cross-functional requirements, and define project scope.
Requirements Definition: Defining what the system should do based on business objectives and functional needs.
Business Process Optimization: A bad process in Salesforce is still a bad process, just faster. I help teams rethink workflows, apply business best practices, and optimize processes before automation.
Execution & Delivery
Product Ownership & Agile Execution: Driving alignment between business and technical teams, establishing team processes that align with Agile principles, improving internal organization, and establishing design and development governance for smooth delivery.
Backlog Organization & Prioritization: Structuring work to keep teams focused on high-impact tasks that align with business priorities.
Stakeholder & Change Management: Helping teams navigate complexity, break down silos, and drive successful adoption.
User Experience, Validation & Testing
User Story Writing: Defining work based on user needs, business value, and validated acceptance criteria.
End-to-End Testing & UAT: Guiding teams through structured validation cycles to confirm Salesforce solutions are usable, scalable, and aligned with real-world business needs.
Demos & Feedback Loops: Leading interactive reviews to refine solutions before launch.
User Experience Design Principles: Applying usability best practices to Salesforce implementations.
Strategy & Advisory
Salesforce Optimization Strategy: Helping teams align Salesforce with business goals to drive measurable impact.
Executive & Stakeholder Advisory: Engaging leadership and cross-functional teams to identify gaps, improve processes, and drive adoption.
Governance & Best Practices: Establishing decision-making frameworks, standing up Centers of Excellence, and documenting DevOps processes to ensure scalable, long-term Salesforce success.
About Me
I’m Vanessa Grant, a freelance #BadassBA, strategist, and product owner based in Los Angeles. With over 15 years in the Salesforce ecosystem and managing people and projects since 2005, I’ve seen firsthand how well-designed solutions and strong business analysis practices can mean the difference between a struggling implementation and a Salesforce investment that actually delivers business success.
I specialize in enterprise Salesforce projects, the kind that require careful planning, strong governance, and the perseverance to bring multiple stakeholders together for long-term success. These projects are complex, expensive, and high-stakes, which is why they need more than just execution. They need the right strategy from the start. I work with organizations to streamline their Salesforce processes and deliver structured, impactful digital transformations that drive real business value.
Beyond my consulting work, I’m a mentor, coach, and educator, helping professionals navigate and grow in their Salesforce careers. I’ve spoken at 20+ conferences and events, including Dreamforce, TrailblazerDX, London’s Calling, and Midwest Dreamin’, as well as international and virtual events across the Salesforce ecosystem. I also co-lead the Salesforce Business Analyst (Virtual) Trailhead Community Group with over 1,000 members globally. In addition, I am a 12x Salesforce-certified professional, a certified Scrum Master, and a contributor to Salesforce Ben, where I write about business analysis, strategy, and Salesforce best practices.
I believe Salesforce projects shouldn’t be chaotic, messy, or disconnected from real business and user needs. Good strategy, clean execution, and thoughtful planning make all the difference.
If you’re ready to do it right, let’s talk.
My Community
Salesforce Business Analyst Group (Virtual)
Our goal is to create a space where BAs can openly discuss what went right in their Salesforce projects, learn from each other, and find support to enhance their skills. Meetings are at various times every month so that everyone will have an opportunity to participate.
@BadassSFBA YouTube
Come join us as we dive into discussions on best practices, lessons learned, and the resources that can help you excel in your role. Whether you’re a seasoned BA or just starting out, this community is here to help you grow and thrive.
Business Analyst Community Board
Not sure where to start? Ask questions on our community board and get in touch with our lovely community of BadassBAs!